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Truth of What We’ve Done to Mother Earth


Humanity has never reached such a level of economic development and technological sophistication before – we have super fast vehicles and all kinds of appliances and gadgets that make our daily life easier.

At the same time, the economic growth of the past few decades has dramatically changed the look of our planet. The areas that were covered with dense forests just 30 years ago are now turned into lifeless realms of concrete and asphalt. So what’s the point in having all this progress, if we are destroying our home planet for the sake of it?

To address these issues, designers at the Indian branch of the advertising industry giant McCann World Group recently created a series of posters which bears the slogan “Bring Back the Balance.” The series conveys the idea that human impact on nature has led to the disproportion in the conditional state of the environment.


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